Amaravati – The political landscape in Andhra Pradesh is witnessing heightened tension as the Telugu Desam Party (TDP) and Jana Sena Party (JSP) gear up for the upcoming elections, fueled by optimism and social media activism. TDP chief Nara Chandrababu Naidu’s recent arrest adds complexity to the unfolding narrative, but the party’s orchestrated social media campaign already projects him as the victor in the upcoming Assembly elections.
Accusations are rife against the YSRCP government, with Naidu alleging attempts to dismantle the TDP structure and manipulate voter lists with bogus entries. The alliance between TDP and JSP is portrayed as a formidable force set to challenge YS Jagan Mohan Reddy’s rule, despite JSP’s underwhelming performance in recent Telangana elections.
Social media, inundated with reels and YouTube stories, amplifies the narrative, further fueled by fake surveys predicting a victory for the TDP-JSP combine. The Aadhan Chanakya survey predicts 115-128 seats for the alliance, creating a buzz around their potential success. However, these surveys were conducted before YS Sharmila’s entry into AP politics, complicating the electoral landscape.
Amidst slogans like “Psycho Povaali – Cycle raavaali” and “Bring Back Babu,” TDP’s flagship “Babu Surety – Bhavishyathu guarantee” is positioned as a future guarantee, promising essential benefits to Andhra Pradesh voters. The party attempts to sway the farming community with assurances under the ‘Bhavishyathuku Guarantee Registration.’
In contrast, the recently concluded ‘Yuva Galam’ walkathon led by Nara Lokesh faced comparisons with YS Jagan Mohan Reddy’s transformative ‘Praja Sankalpa Yatra.’ While the Yuva Galam aimed to connect with the youth, some argue it may fall short of the impact created by Jagan’s Praja Sankalpa Yatra in the 2019 elections.
Naidu’s ‘Raa-Kadaliraa’ yatra and his wife Nara Bhuvaneswari’s ‘Nijam Gelavali’ yatra signal the TDP’s active engagement in public outreach. However, internal party dynamics, as seen in the recent episode involving MP Kesineni Nani’s resignation, pose challenges for TDP’s cohesion.
As election fervor intensifies, the TDP navigates a complex political landscape, relying on social media influence, slogans, and outreach programs to shape public opinion and secure a significant victory in the upcoming elections.