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Surge in Beer Sales Coincides with Rising Temperatures in Telangana


Beer Revenue to Cross Rs 1,000 Crore in May Excise Officials Expect

Hyderabad: As the mercury level continues to climb in Telangana, beer sales in the state have experienced a remarkable surge. Excise officials anticipate a further increase in beer sales in the coming weeks as temperatures continue to rise. They project that beer sales in May could exceed Rs 1,000 crore.

Over the 18-day period in May, 19 depots across the state sold approximately 35,25,247 cartons, equivalent to 4,23,02,964 beer bottles. On average, beer lovers consumed 1,95,847 beer cans and 23,50,164 beer bottles per day.

Telangana boasts 2,650 wine shops and 1,172 bars and restaurants. Nalgonda district led in beer sales during the 18-day period, followed by Karimnagar district. Nalgonda district recorded sales of 3,00,364 beer cartons worth Rs 48.14 crore. The government generated an income of Rs 904.47 crore through e-sales by selling only 13,26,347 liquor cartons. Rangareddy district topped liquor sales with 1,20,334 cartons worth Rs 78.42 crore, while Nalgonda district ranked second.

In April, within the Greater Hyderabad Municipal Corporation (GHMC) limits, liquor consumption amounted to 1,01,54,100 beer bottles between April 1 and April 17. On average, alcoholic lovers consumed approximately 6 lakh beer bottles per day within the GHMC jurisdiction. Over the course of these 17 days, a total of 8,46,175 beer cartons were sold in GHMC limits.

In the previous year, from January 1 to December 30, the total liquor sales reached Rs. 34,000 crore, with beer accounting for the majority at 3.48 crore cartons compared to 2.52 crore cartons of other liquors. On December 31, liquor sales amounted to Rs 215.74 crore, consisting of 1,28,455 beer cartons and 2,17,444 liquor cartons.

Even during the three-day Sankranti festival earlier this year, liquor sales worth Rs 419.11 crore were recorded across the state. Excise depots supplied a total of 4.29 lakh cartons of Indian Made Foreign Liquor (IMFL) and 5.61 lakh cartons to liquor shops.

The upward trend alcoholic sales aligned with the rising temperatures highlights the demand for refreshing beverages in Telangana. Excise officials anticipate robust revenue from beer sales, underscoring the significance of this market segment in the state’s overall liquor industry.


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